It's taken America by storm and is trying to do the same in the UK with it's flagship restaurant in London. I went on the opening day, which might have been a mistake as every American in London had descended upon the place. The queues were out of the door and only continued to grow behind me during the 40 minutes I waited.
Was the food worth the wait? That's debatable. What really tips this place into the 2 star zone is the price, with a standard burrito (and the other variations) all coming in at around £7, with the intensive task of blobbing on guacamole costing an extra £1.40. I don't know about you, but I'd invest in the avocado market as it seems they're are more valuable than gold right now.
If Chipotle opened up more chains to meet demand and reduced their prices to a more palatable £5 they could seriously rake in the cash and probably deserve 4 stars. Until they do I'm sticking with 2.
Also, I'd avoid the extra spicy salsa. This didn't happen to me but South Park get their parodies from somewhere...
Whether it's breakfast or lunch, this place can do both pretty well, though it excels more with it's nom de plume. Whether it's a coffee, fry up, wrap, salad or fresh fruit smoothie you want, this place doesn't go wrong. The staff are friendly enough, the interior is quirky and has it's own personality and the music played inside is always agreeable.
All of the ingredients taste fresh and are full of flavour, but sadly this comes at a price. Having been a regular visitor over the years I have seen the prices gradually rise and rise... An example is the Full Monty breakfast rising from £5 to £8 over 3 years. This doesn't stop the customers still as they are constantly busy with trade, with queues out of the door at the busiest of times, so be prepared. However, if you are willing to pay £8 for a fry up or fancy a treat then you can't get much better than this place in central London.
Details: Breakfast Club Soho 33 D'Arblay Street London W1F 8EU 020 7434 2571
Closest tube(s): Oxford Circus, Tottenham Court Road Price pp: £10-15
This blog came out of my passion for food. I love finding new places to eat and like to think I have good taste in these things. I also like to help people out so it was suggested I combine the two and make a blog. So here we are...
I link the good places to my Google map, so follow that too as I'll be adding places, not just in London, to it.
Suggest places to me too, leave comments and I'll be happy to try them out and write about them here. And remember, this is just my opinion :) Thanks!
